Arthur Conforti, the owner of Beneva & Gifts of Sarasota, Florida will be a guest speaker Saturday morning at the Northeast Floral Expo in Cromwell, CT. He will be speaking in the morning’s Florist To Florist session on the importance of maximizing your tools to grow your floral retailing business and strengthen the industry.

   Being a florist is in Art’s genes. His Father had a shop in the city before he moved the family from New York to Florida 22 years ago. He began a new flower business (Beneva) that Art later took over from him. Today, Beneva is listed as 1 of the top 25 largest grossing floral shops in the United States.

    Art’s out the box ideas will provide many ways to increase business with little or no costs! He has a totally fresh approach to marketing, with a major effort put forth toward community relations. Florists will learn what can be done not only to survive, but thrive in the community as the #1 Florist for consumers to call for their gift giving needs! His positive view point, during a challenging economic climate will breathe new life into shops and the industry.