The holidays aren’t over until we celebrate New Year’s Eve. Whether watching the Pineapple drop in downtown Sarasota or tuning into Times Square from the comfort of your home, there is no denying the excitement and anticipation of the New Year. If you are looking for a way to make this special night even more beautiful, call Beneva. We are a part of many beloved Sarasota traditions, all year round.

Flowers are a meaningful way to celebrate any occasion. Although perhaps not as popular on this holiday as others, their inherent meanings make the significance of New Year’s Day even more special. 

White flowers of all kinds represent innocence and therefore are traditionally used at weddings. However, their symbolism also embodies the concept of a clean slate and a new beginning, perfect for the New Year. We have even designed a bouquet especially for this exciting time, arranging orchids, roses, and lilies in a fresh display that beautifully anticipates all this year has to offer.

Did You Know? The New Year’s Resolution is rooted in an ancient ritual. Very early cultures would make promises to the gods to keep them happy, and resolutions were also popular during the Roman Empire. Modern day resolutions focus primarily on personal improvement, although experts say that only 12% of resolutions are kept. 

The calla lily represents rebirth and is a popular flower at the New Year. Although the white calla lily is most traditional, here in Sarasota we like to do things a bit more colorfully. If you are attending a party, bring a gorgeous hostess gift of purple calla lilies, swept in a forward motion that looks to the future with confidence and optimism.

In 2017, resolve to show your loved ones how special they are to you! Give the gift of flowers for big occasions and small – or for no reason at all. Call Beneva, and start the New Year off right with a beautiful gift that promises a great year ahead.